Fashion Blogger Susie Bubble Is Turning To YouTube And This Is Why You Should Be Excited
We caught up with Susie to chat about the new fashion and beauty channel.
Your subs box in need of a little freshening up? Then log straight onto YouTube and get clicking subscribe on new channel Pretty Upfront, a one-stop destination for all thing fashion, beauty, culture and lifestyle.
With familiar faces Susie Bubble, Madeleine Shaw, Sali Hughes, Emily Hartridge and Fearne Cotton making up the roster of internet faves taking turns to make vids, we caught up with Susie for a chat about life, style and exactly what you need to know about the shiny new channel.
Hey Susie – could you tell us a little about what we need to know about Pretty Upfront?
Pretty Upfront is an unpretentious video channel fronted by inspiring women who have unique points of view in their field be it beauty, food, fashion or culture. Ooops...that sounds like I'm bigging myself up there. I'm definitely in much superior company with the likes of Sali Hughes and Fearne Cotton, so just happy to be along for the ride.
Are there any particular types of videos your most excited to be making for the channel? Is there anyone you would adore to interview/invade the desk of if it could be absolutely anyone in the world?
Given that I haven't really explored YouTube as a platform, I'm excited to create videos that make fashion fun and engaging. There's often a very precise and slightly po-faced approach to presenting fashion on video so I'm going to try and keep chats with designers quite informal and take people behind the scenes at shows in unexpected ways. I'd love to interview people who I've admired forever but don't really know in real life - Rei Kawakubo would of course be a dream subject. It wouldn't ever happen but one can still fantasise...
How would you describe your style and what you do to people you meet?
Anything goes - that applies to both style and what I do for a living.
What is the first outfit you remember wearing?
A black velvet dress with a peter pan collar with a pair of patent t-bar shoes and a dalmation faux fur coat with a hood. Statement nursery outfit aged 3 I think.
Are there any particular labels that you're most crushing on right now, or a particular item your lusting over for spring/summer?
I'm really obsessed with shoes by Dorateymur - I have a pair of their silver boots from a previous season and they're super scuffed because I've worn them so much. They're really unusual shapes that manage to be practical as well.
Do you think it's harder to make it as a successful blogger and vlogger now? Either way, do you have any advice for people who would like to give it a go?
It is harder obviously because it's more crowded but at the same time, there's more of an open-minded ness to the range of voices/scope of content that people are creating. You just need to find a niche that makes an impression. A sharp focus in what you're saying/creating is important I think today.
Do you still find it hard explaining to people of earlier generations (aka parents, grandparents etc) what it is that you do or do people get it now?
I still need to say "I'm a writer" to make it easier to understand. It's hard to explain sometimes to people my age what exactly it is I do - I can't sum it up in a handy nutshell. A fashion writer/consultant/blogger is the best I can do.
Why do you think blogging is so important? We also heard a rumour you taught yourself HTML age 13 – is it true and what made you want to do that?
For me, it was just about using the internet to write about fashion the way that I wanted to without going through the process of being commissioned or being edited by someone else. I'm part of the generation that experienced life before internet and after. When we got our first dial-up connection in my early teens, I saw HTML as this new language - a new way of bringing words and images to life. That's why I taught myself the basics and created very elementary web pages when I was a teenager. It was a sort of a geeky hobby.
What is fashion week really like? Do you ever stop feeling like and impostor (we say this from personal experience) and do you have any advice for first timers?
I actually think about it all the time - that feeling of of almost being like a fraud/imposter. Only because the way I started in the industry was a bit different from say, a writer/stylist coming up through the ranks. I do often think "Why on earth am I here?" I would say fashion week is such a broad spectrum of things - so many different kinds of shows/presentations/exhibitions/showrooms. Find the things you're truly interested in and try and gain access.
Do you have a favourite city for fashion week? Which city throws the best parties?
London and Paris are my favourites. London because it's home turf. Paris because the shows are the best of the month and normally give you the most inspiration for the coming season. Party-wise... New York is pretty good though because of the atmosphere and the diversity of venues.
There's been a lot of discussion about the prevailing lack of diversity in the fashion industry recently. What's your take on the discussion?
I think that's slowly changing in all regards be it race, size or gender in the arenas of models, designers and creatives in the industry. There is one area though that I'm particularly interested in though which is class - there's a real barrier of entry to fashion particularly with regards to fashion school tuition but also as the top of the fashion hierarchy is often dominated by those that have come very privileged/wealthy backgrounds. I do worry about the future of the socio-economic make-up of the fashion industry and whether we're really seeing talent come through from a broad enough social strata.
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