Even if tassled shrugs, suede boots, and shredded shorts are typically synonymous with the Coachella brand, there are still a bunch of rules and regulations about how companies can tie intheir products with the festival.

This is something Urban Outfitters have fallen foul of recently, after they made anattempt to capitalise on festival season by aligning their particularly bohemian products with the Californianevent.

Not being too subtle about their approach, Free People (an affiliate of Urban Outfitters)rolled out a line of products with the branding'Coachella Boot,” “Coachella Mini Dress,” and “Coachella Valley Tunic."

Hiding in plain sight, then?

Not having any of it, legal representatives fromCoachella have claimed that the company are‘trading on the goodwill and fame’ of the festival, and,according toWWD,are calling for the products to be withdrawn and/or renamed, alongside seekingtreble damages.

Another input into the hostile environment is that Coachella alreadyhave a license agreement withH&M, meaning they'd obviously be put out that a Google search of 'Coachella clothes' sends customers to a high-street competitor instead.

Not ideal by any stretch of the imagination.

'Now watch a bunch of (largely clueless) guys and gals trying to guess what sexting slang really means...'