This Is Why Urban Outfitters Are Being Sued By Coachella
Urban Outfitters is being sued.
Even if tassled shrugs, suede boots, and shredded shorts are typically synonymous with the Coachella brand, there are still a bunch of rules and regulations about how companies can tie in their products with the festival.
This is something Urban Outfitters have fallen foul of recently, after they made an attempt to capitalise on festival season by aligning their particularly bohemian products with the Californian event.
Not being too subtle about their approach, Free People (an affiliate of Urban Outfitters) rolled out a line of products with the branding 'Coachella Boot,” “Coachella Mini Dress,” and “Coachella Valley Tunic."
Hiding in plain sight, then?
Not having any of it, legal representatives from Coachella have claimed that the company are ‘trading on the goodwill and fame’ of the festival, and, according to WWD, are calling for the products to be withdrawn and/or renamed, alongside seeking treble damages.
Another input into the hostile environment is that Coachella already have a license agreement with H&M, meaning they'd obviously be put out that a Google search of 'Coachella clothes' sends customers to a high-street competitor instead.
Not ideal by any stretch of the imagination.
Now watch a bunch of (largely clueless) guys and gals trying to guess what sexting slang really means...