Fifty Shades Of Grey Spanks Box Office Rivals
Erotic book adaptation proves an international smash...
Fifty Shades of Grey has whipped the competition at the box office after a phenomenal opening weekend.
The big-screen adaptation of EL James' erotic novel took more than £100m internationally - and another £50 million-odd in US and Canadian cinemas.
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To put those massive figures in context, the movie's budget has been estimated at around £25m!
The movie now holds the record for a release on Presidents Day in the US and has become Universal's second-biggest opening weekend ever - after Fast & Furious 6.
"Our release date strategy was really the perfect storm, explained Nick Carpou, head of domestic distribution at the studio.
"Our campaign gave people permission to see the film."
And in other Fifty Shades of Grey news - star Johnson has confirmed that she is set to guest host next week's Saturday Night Live, where we are sure that there won't be any jokes made at her expense.