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Gwyneth Paltrow

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Blake Lively Does A Gwyneth Paltrow – But What Will Her Lifestyle Site Include?

Will Preserve be as goopy as Goop? Or will it offer totally useful advice on looking hot, bagging boys and beating Blair Waldorf?

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Wednesday, July 16, 2014 - 13:09

By Jennifer Lynn

Blake Lively has announced that she’s launching a lifestyle brand called Preserve and it’s already being compared to Gwyneth Paltrow’s Goop – even though nobody has seen it yet.


"The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that," Blake told Vogue.

"There's nothing like it out there - it's without a genre,” the Gossip Girl actress continued. “I have so many passions outside of acting and things that I grew up being good at and that I don't utilise when acting.”

With the site yet to be revealed, we’ve been spending our morning figuring out what advice Blake might be able to share with us via her digital world, and here’s what we’ve come up with…

1. How to bag a boy like Ryan Reynolds…


Because, let’s face it, that’s what we really want to know.

2. How to be such a hot couple you put Beyoncé and Jay-Z in the shade…


Blake and Ryan at this year’s Met Ball = the dream. Bey and Jay’s column inches were waaaay down… until the whole elevator thing that nobody cares about any more.

3. How to get super shiny, perfectly wavy hair…


Need we say more?

4. How to use that hair to bag a L’Oreal campaign…


Because we’re worth it.

5. How to look amazing in everything…


Have you ever seen Blake make a bad sartorial decision? Omitting The Sisterhood Of The Travelling Pants days, obvs.

6. How to look amazing in everything, but especially Marchesa…


There’s a reason why girlfriend wore Marchesa to her wedding. This is just one of them.

7. How to handle a psychotic best friend…


Blair Waldorf, we love you, but you were clinically insane. Perhaps because of all those headbands pressing on your skull? We get cranky when that happens too.

8. How to make a seamless transition from small screen to superhero movie…


Green Lantern was undoubtedly Blake’s breakout movie role, leading to her part in that sexy indie film Savages, with the amazing cast of babes like Aaron Taylor-Johnson and Salma Hayek. It’s also where she met now-husband Ryan Reynolds. Go figure.

9. How to maintain a youthful glow forever…


Does she bathe in Nars’ The Multiple highlighter or something? Seriously dewy.

10. How to stop your jam from going off…


Well it is called Preserve…

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