Halo 4 Launch Event Lights Up London Sky
It may have been Bonfire Night, but the brightest attraction in the skies above London yesterday evening was an aerial display produced to mark the launch of Halo 4.
A helicopter flew a 50ft illuminated model of the game's "Glyph" symbol above the River Thames from Greenwich to Tower Bridge as 500 of the game's fans gathered to watch - along with celebs including JLS, The Wanted and some of the cast of Made In Chelsea.
A midnight launch was then held for the game at Westfield Stratford's GAME store.
Microsoft executive Chris Lewis said in a statement: "Halo launches are renowned for being entertainment game-changers and we are back with our most ambitious projects to date.
"Last week we created a replica of the Halo universe within the heart of Europe. This week we have one of the world's largest and brightest performance art objects being flown over London.
"The Glyph flyover makes the seemingly impossible world of science fiction a reality, a 50-foot symbol of the Didact hovering in the skies of a major capital city, seems a fitting way to herald the next chapter of this phenomenal blockbuster franchise."