Acts confirmed to appear include the magnificent Kid Sister, currently taking the Chicago scene by storm, Belfast’s Yes Cadets, Dublin trio The Minutes, fresh-faced Dublin dance scenesters Bitches With Wolves, and fellow Dubliners Killer Chloe.

DJ sets come from American MC Princess Superstar and pioneering Alexander Technique (DJs Are Not Rockstars – Brooklyn), Shit Robot, a protégé of LCD Soundsystem’s James Murphy, and Irish model and presenter Michelle Doherty.

Tickets (€10) are available to purchase now at one of the following Hilfiger stores:

'- Grafton St, 13-14 Grafton Street, Dublin
- Trinity St, 13 Trinity, Dublin
- Liffey Valley, Unit 26, Liffey Valley S.C. Fonthill Rd, Clondalkin
- Dundrum, Unit 4, Level 2 Dundrum Town Centre, Dundrum
- Swords, Pavillion Shopping Centre, Swords'

Tickets will also be on sale at the door on the night.

Hilfiger Denim LOUD – a new, temporary name for Hilfiger Denim Live that celebrates the brand’s first-ever denim fragrance – is a series of live concerts, hosted in key cities across Europe.

Launched in April 2009, each unique session gathers together local and international talent, including the hottest up-and-coming bands. Each gig is followed by a party, with performances from internationally renowned DJs. Since its launch, the event has stopped in several locations including Amsterdam, Berlin, Brussels and Milan.