Holly Willoughby has appeared in a sizzling photo shoot for catalogue and online store Very.co.uk.
The This Morning presenter has gone all Christina Hendricks on us while promoting her brand new range and appears in a Mad Men-inspired shoot.
The collection is made up of 1950s-style prom dresses and sexy pencil skirts and Holly appears with her hair done up in a beehive.
This is Holly's eighth collection in three years for the brand and she says: "My autumn/winter 2012 collection is by far my favourite collection. [It's] for women like me who want to feel fab without the hard work."
The range was launched in London last month and is available to buy online now.