Ask Men UK editor Charlie Parrish said of the results: "We're delighted British men have voted Holly Willoughby as their most desirable woman of 2013.
"Holly beats a raft of Hollywood and supermodel 'favourites' you might have traditionally seen topping polls such as ours and it's incredibly interesting to see how men and their tastes are evolving.
"Holly's a successful, charming, beautiful mother and professional woman. She's a woman who men want to be with and women want to befriend.
"It's incredibly positive for us to see women like Holly celebrated alongside fellow contemporary, diverse and talented choices like Jessica Ennis, Emma Watson and Jessica Brown Findlay in the Top 10."
The top 25 in full is as follows:
1. Holly Willoughby 2. Jennifer Lawrence 3. Cheryl Cole 4. Kate Upton 5. Jessica Ennis 6. Mila Kunis 7. Kelly Brook 8. Rihanna 9. Jessica Brown Findlay 10. Emma Watson 11. Lara Stone 12. Christina Hendricks 13. Kate Middleton 14. Rita Ora 15. Daisy Lowe 16. Scarlett Johansson 17. Azealia Banks 18. Anne Hathaway 19. Zooey Deschanel 20. Emma Stone 21. Nigella Lawson 22. Katy Perry 23. Lana Del Rey 24. Tulisa Contostavlos 25. Kristen Stewart