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Holly Willoughby Crowned 'Most Desirable Woman'

TV star beat Jennifer Lawrence & Chezza to the title in a new poll...

Holly Willoughby has been named the world's most desirable woman in the annual Ask Men poll.

The Celebrity Juice star beat the likes of Cheryl Cole and The Hunger Games star Jennifer Lawrence to the title, with over 175,000 people casting their vote in the Top 99 Most Desirable Women - UK Edition list.

Kate Upton and Olympic hero Jessica Ennis completed the top five, while Mila Kunis, Kelly Brook and Rihanna also featured in the countdown.

Willoughby - who is famous for her impressive cleavage - is said to have taken over 10% of the final vote, while Kate Middleton and Rita Ora also made the top 20.

However, this year's sexiest woman in the world Tulisa failed to make a huge impression on voters, charting at No.24.

Ask Men UK editor Charlie Parrish said of the results: "We're delighted British men have voted Holly Willoughby as their most desirable woman of 2013.

"Holly beats a raft of Hollywood and supermodel 'favourites' you might have traditionally seen topping polls such as ours and it's incredibly interesting to see how men and their tastes are evolving.

"Holly's a successful, charming, beautiful mother and professional woman. She's a woman who men want to be with and women want to befriend.

"It's incredibly positive for us to see women like Holly celebrated alongside fellow contemporary, diverse and talented choices like Jessica Ennis, Emma Watson and Jessica Brown Findlay in the Top 10."

The top 25 in full is as follows:

1. Holly Willoughby
2. Jennifer Lawrence
3. Cheryl Cole
4. Kate Upton
5. Jessica Ennis
6. Mila Kunis
7. Kelly Brook
8. Rihanna
9. Jessica Brown Findlay
10. Emma Watson
11. Lara Stone
12. Christina Hendricks
13. Kate Middleton
14. Rita Ora
15. Daisy Lowe
16. Scarlett Johansson
17. Azealia Banks
18. Anne Hathaway
19. Zooey Deschanel
20. Emma Stone
21. Nigella Lawson
22. Katy Perry
23. Lana Del Rey
24. Tulisa Contostavlos
25. Kristen Stewart