Holly Willoughby has come second only to Marilyn Monroe in a poll asking lingerie shoppers who they considered to have the greatest celebrity cleavage of all time.
And fellow Brits Elizabeth Hurley and Kelly Brook were not far behind Ms Willoughbooby, in third and fourth place respectively.
The poll, carried out for Debenhams, saw another vintage offering at No 5 in the form of Sofia Loren, while the rest of the top 10 featured more contemporary boobage.
Scarlett Johansson was in sixth, Mad Men star Christina Hendricks was in seventh and Beyoncé was in eighth place.
Ninth spot was occupied by Kim Kardashian and Dita Von Teese rounded out the top 10.
The Daily Mail quoted Sharon Webb, head of lingerie buying and design for Debenhams, as saying: "If you've got it flaunt it, but reveal your assets appropriately.
"It's no surprise that Marilyn was voted number one; she clearly wore well-fitting bras and never made a boob of herself; she knew how much decolletage to bear.
"For most women, there is nothing that says fashion disaster like a bra that doesn't fit properly and if you’re blessed with a fuller chest and not so keen on the beach ball bust trend, then this can be a challenge."
Kelly Brook posed for a swimsuit photoshoot recently.