Seeing George Shelley crying his eyes out on I'm A Celebrity... last night was like watching Bambi all over again… HEART BREAKING.

The Union J singer couldn't hold his tears in any longer in the jungle, as he broke down to new BFF Ferne McCann telling her he was struggling a little with keeping positive.

"No one ever says to me you’re down (outside of the jungle), I’m always the life and soul, lifting people’s spirits, that’s what I like to do,” he said.

Adding: "I thought I’d be like that in here."

"You are," Ferne told George. “We just have moments that completely shovel over everything”.

"You seem so much better now, I feel better, I don’t want to be down, I want to be looking like I’m enjoying it, I am enjoying it," said George.

While Ferne added:"I’m so glad you’re happier."

It probably helped when Jorgie Porter offered to snuggle, cheering him up as she revealed she was kinda hoping to be struck by a bolt of lightning during the storm…

I'm A Celeb continues tonight at 8:30pm on ITV.