Made In Chelsea cast member Hugo Taylor is reported to have been dubbed "Maiden Chelsea" by production staff on I'm A Celebrity... Get Me Out Of Here!
The scripted reality show star burst into tears as he talked to camera in the "Bush Telegraph" - the ITV show's version of the Big Brother diary room.
He had begun by talking about his loss to boxer David Haye in the first Bushtucker Trial, but then lost control as he described how he was struggling to cope in the show.
According to Digital Spy, he said: "As far as this experience is going it's definitely harder. I'm just hungry and tired and feeling a bit over-emotional.
"I didn't expect to cry this early. It's hard to rationalise when your body is saying you need to eat, when you need to sleep. It's just terrible.
"When I found out I lost the trial, going through all of that suspense and doing the whole challenge and then finding out that you haven't won anything, that's pretty demoralising.
"It would have been nice to have had a nice richer meal than rice and beans.
"When I walked in you could see people's faces looking, saying, 'Do you have good news?' I think immediately they could tell that I didn't."
Meanwhile his Made In Chelsea pals Spencer Matthews and Oliver Proudlock appear to be relishing the opportunity of seeing him suffer.
They told ITN: "He doesn't like small spaces, he doesn't like bugs. It's going to be pretty interesting.
"He might reach breaking point - who knows? Either way it'll be entertaining!"