This Instagram Experiment PROVED You Never See The Real Picture
This actually happened.
Who do you follow on Instagram?
Are they mostly golden goddesses with designer handbags and 2567 pairs of shoes? What about the girls that seem like they’ve got a rare winter weather disease so have to permanently spend their time glowing half-naked on a private yacht in the Mediterranean?
It’s as easy as typing #fashionblogger into the search bar. Thousands of glamourous pics of girls you’ll never be with lifestyles that look better than yours appear as if by magic. They’re at the tip of your #instafingers.
And yet you’ll never get closer to them than a double tap or a written comment. Why? Because what can a pic really tell you about a life? What can even a whole PROFILE of them tell you?
Recently, a fake Instagram profile was set up by a company in Paris called BETC. It was the profile of a pretty brunette girl called Louise Delage who always seemed to be travelling somewhere new and exciting while looking like some sort of classy French model.
It looks like a normal Instagram account at first. Well, not exactly normal as she had accumulated more than 45k followers despite only joining in August (BETC made sure to use all the right hashtags and profiles to get hers out there). But when you look closer…
In almost EVERY picture, Louise has a drink in her hand. And that’s because she’s an alcoholic.
Last week, BETC revealed the truth behind the Instagram account – Louise was a complete lie. But it was a lie that proved something important and really opened peoples’ eyes. The campaign, “Like My Addition”, was all about raising awareness about alcoholism among young people.
And it worked! Hours after BETC released the truth it started trending on Twitter and was written about more than 140 times in France. Zut Alors!
So what can we take away from Louise? 1) Alcohol is such a common part of young people’s lives that people fail to identify it as an addiction (watch those pina coladas ppl) and 2) you can never really know the person behind the fairytale profile because often a picture ISN’T worth a thousand words. Sometimes it says nothing at all.
(Except “I spent most of my time at the top of Machu Picchu experimenting with Insta filters”, of course.)