James Arthur Responds In Matt Cardle Feud

James Arthur has hit back at Matt Cardle in the rapidly developing feud between the two winners of The X Factor.

J-Arth took to Twitter yesterday to berate Cardle, who won the 2010 series of the ITV talent show, for his "desperation" for publicity.

Cardle had claimed that Arthur had "offended" him - and mentioned that he had sold two million albums himself.

James wrote: "2 million returned and now live in the bargain bin at asda give it up the tunes are brutal.. the desperation for press is embarrassing."

And later added: "Jealousy is a weak emotion.. Learnt that in the real world where I lived for quite some time.."

The beef between the pair started before Arthur even won the show, when he disparaged the show's former male winners in an interview.

SEE PICS FROM THE X FACTOR FINAL