Jay-Z Expands His Roc Nation Empire
He can now add custom-made headphones to the list...
Jay-Z has teamed up with electronic company Skullcandy to release The Roc Nation Aviator headphones in a new joint venture, which sees Young Hov follow in the footsteps of Dr. Dre and Diddy, who both have theri own line of signature cans.
The Roc Nation Aviator is designed with "superior metals, polycarbonate headphone cups, plush memory foam ear cushions and materials previously used in designer eyewear", apparently.
Jigga said in a statement: “Our passion is creating amazing music. We’re dedicated to delivering the best in live performances. Now with the Roc Nation/Skullcandy partnership, we’re offering the best way for people to experience the soundtrack of their lives.”
Skullcandy CEO, Rick Alden said. “By teaming up with Roc Nation on both the creative and marketing direction of these new products, we are able to set the bar at a new high - challenging the future quality of what emerges in the industry from here on out.”