Jay-Z Teams up with MTV and U.N.
The hip hop supremo wants to raise awareness of the worlds water crisis
Jay-Z held a press conference with U.N. Secretary-General Kofi Annan and MTV President Christina Norman last night to announce a partnership aimed at drawing attention to the world wide water crisis.
Jay will travel to several affected African countries when he embarks on his world tour next month and his experiences will be filmed by MTV.
The one-off special 'Diary of Jay-Z: Water for Life' will follow the rapper as he meets people without access to safe drinking water and visits places where environmentally friendly ways of bringing fresh water to communities are being put in place.
Talking to MTV Jay said of his role, "It's a huge responsibility, and humbling at the same time.
"I wanted to go to these countries I've never visited before to just tour and play music. Of course, I can't go to any place without touching the culture and seeing what's going on and when you start getting down to Africa and places like that, you see that billions of people don't have access to water."
"I'm very excited to go and not only be a rock star in these countries, but to help," he said. "I'm excited. Thanks to the U.N. and MTV."