Jay Z Is Joined By A-List Stars Including Beyoncé And Kanye To Launch TIDAL!
With stars such as Chris Martin and Nicki Minaj on board, is this the future of music?
The presentation, which took place before an audience in New York on Monday (March 30), also included a bill of rights style charter which each artist signed as a show of their backing.
Addressing a congregation of celebrities in the run up to the launch, the Roc-A-Fella mogul said: “Right now they writing the story, for us we need to write the story for ourselves.”
The music subscription service vows to take on Spotify with it’s higher quality of streaming, but will cost users in the UK £20 a month for the premium service, compared with Spotify’s £9.99.
TIDAL’s other main function is to put artists, who have lost out by other streaming services, back in control. Arcade Fire, deadmau5 and Alicia Keys were also amongst the global superstars intending to ‘make a stand’.
Speaking directly to the crowd, the Empire State of Mind pianist quipped: “Music is so powerful - that is what Tidal will be. A place for connection between artists and fans.”
“If our fans can see that’s so important,” revealed Beyoncé in the cult-like #TIDALforAll trailer, echoing the overall message of the service. “We really do have an opportunity to change the way we all experience art.”
In a show of support many musicians have also taken to Twitter to promote the service, including Kanye West who claimed ‘history will be made.’
Chris Martin, Nicki Minaj, Madonna, Usher, Jack White, Calvin Harris and Daft Punk have also signed on to the service.
TIDAL is available now: www.tidal.com