New Beef! Jay-Z and Cristal
The love between hip-hop and the champagne giant has died...
Jay-Z has vowed to boycott Cristal champagne in both his professional and personal life, following their remarks about the hip-hop world.
Hip-hop and Cristal have long gone hand-in-hand, with several rappers giving shout-outs to the champagne makers in their songs and videos. However, in an interview with The Economist magazine, Cristal boss Frdric Rouzaud called the hip-hop worlds support unwanted attention.
In response, Jay-Z said: "It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the 'hip-hop' culture as 'unwelcome attention'.
"I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life."
Then responding to that, Rouzaud said smugly: "I'm sure Dom Perignon or Krug would be delighted to have their business"