The John Lewis Christmas Ad Is Here, But How Does It Compare To Previous Years?

John Lewis unveiled their highly anticipated christmas ad today, and yes yes it's very sad.

'Man on the Moon' features the story of a little girl who spies on an old man sat on the moon through her telescope.

https://www.youtube.com/watch?v=wuz2ILq4UeA

She of course then becomes his biggest fangirl and basically stalks him, before deciding to send him a christmas present of his own telescope.

Anyway, we thought now would be the perfect time to compare this year's efforts with previous tearjerkers from the department store…

There was the boy who didn't even want his own presents:

He just wants to give his mum and dad their present, okay?!

Kim Kardashian cry factor: 4/5

Then there was Monty the penguin's shining moment:

https://www.youtube.com/watch?v=iccscUFY860

John Lewis don't actually sell real penguins, but once we got over that fact this one's pretty sad. 

KKCF: 4/5

Not forgetting the snowman who went on a spiritual journey:

https://www.youtube.com/watch?v=0N8axp9nHNU

Snowpeople can't even feel the cold, but they like to wear scarves anyway.

KKFC: 3/5

Oh, and the animated one:

Lily Allen sang the song for this one, and it also involved a clock with a message.

KKFC: 2/5

- By Lucy Bacon