The brand new Beauty and the Beast movie is officially on its way and while the new trailer shows Emma Watson slaying her songs in her first ever on-screen musicalas Belle, people 'aren't' loving her character doll quite so much.

Why? Because someone, somewhere onthe internetnoticed that the new Disney doll just so happens to make Emma look a bit like Justin Bieber in a puffy yellowdressand now the rest of us just can't unsee it.

Over the weekend the doll was released into shops over in the US and its caused quite the reaction. And while we're sure there's lots of happy kids out there with their new Belle dolls, a whole load of adults who came across it just couldn't help noticing that it also reaaaally resembles Justin Bieber.

But you know, Justin Bieber dressed as a Disney Princess.

Naturally the internet is pretty much loving this revelation and we have to say, the resemblance is uncanny...

Lololol.

So really it's a pretty good deal: buy one Belle doll and get a Justin Bieber doll for free.¯\_(ツ)_/¯

'Now how about watching a video of guys and girls trying to guess what weird sex toys are for? Ok then...'