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Justin Bieber Reveals New Tattoo!

Plus, JB has unleashed the commercial for his 'Someday' fragrance...

Justin Bieber has unveiled a new tattoo under his left armpit.

The 17-year old superstar revealed his latest inking while on holiday with his girlfriend Selena Gomez in Hawaii, as he strolled along topless with the Wizards Of Waverly Place actress.

SEE PICS OF SEL-IEBER IN OUR JB & SELENA GALLERY HERE!!!

The Biebsters new tattoo allegedly says "Yeshua" - which is the Hebrew spelling of Jesus.

JB's latest design is thought to be the Baby hitmaker's second tattoo, after he previously had a bird etched onto his hip following his 16th birthday.


After exposing his new tat, the teen heartthrob's Beliebers took to Twitter to praise Justin's new ink, with one of his followers calling it "hot."

WATCH OUR EXCLUSIVE JUSTIN BIEBER LIVE SESSION HERE  

In other Justin Bieber news, the U Smile star has premiered the commercial for his first fragrance, Someday.

The 30-second advertisement features JB smelling the neck of model, Dree Hemingway, as he floats around her after she sprays herself with the fruity scent.

GOT BIEBER FEVER? CHECK OUT PICS OF JUSTIN IN OUR GALLERY HERE!  

A statement on Biebs' Someday website claims: "Justin created Someday to give fans a personal invitation and intimate access to his heart."

"It's a fragrance he can't get enough of and can't stay away from, making those who wear it irresistible. So take the experience past the music, beyond the performer, and journey deep into a world of possibilities."