Justin Bieber’s Haircut Cost Doll Makers $100,000
The toy company was left reeling when JB cut off his trademark locks…
When Justin Bieber debuted his new haircut in February it wasn’t just his fans that were shocked, it was also the toy company that had inked an exclusive deal to make dolls in the star’s likeness.
Jay Foreman, CEO of The Bridge Direct company, has broken his silence on the image change and admitted it cost his business a lot of money. He told CNN that the toymakers had just finished production of the dolls, with Justin’s floppy hair, when the Somebody To Love singer decided to go for a much shorter style.
When photos of Justin’s short haircut first hit the internet, his staff were panicked that the new look would hit sales badly. “First off, I had no idea what he did. I heard a lot of shrieks around me, and people running in and out of their offices,” the CEO recalled.
“I got everyone into a conference room and we looked at some images… it became obvious that his trademark was gone.”
The company was forced to dip into its own savings to alter the manufacturing to reflect his new image, an “expensive step” which cost over $100,000. "We didn't want to disappoint fans with a Justin Bieber doll that doesn't look exactly like him anymore," Foreman explained.
He added that the company was helpless when it came to the 17-year-old growing up and changing his style. "Would I rather that Justin called me three months before he made a hair change? Yes. But we know that won't happen," he admitted.
In related news, JB’s girlfriend Selena Gomez was a surprise guest on stage with him at his concert in Rio de Janeiro, Brazil on 6 October.