Smell Of Success: Bieber Perfume Sells Every Minute
A bottle of ‘Girlfriend’ fragrance sells every minute at Perfume Shop…
Justin Bieber's new female fragrance (aptly named Girlfriend) is proving a huge success, with The Perfume Shop selling one bottle every minute in its opening week.
The scent has been flying off the shelves to become one of the store's fastest selling celebrity products ever, according to Digital Spy.
Michelle D'Vaz, advertising and PR manager at The Perfume Shop, said: "With the remarkable success of JB's debut scent Someday, we are thrilled to say all records have been broken with the launch of Girlfriend.
"The online traffic has been remarkable and with one bottle being sold every minute it is safe to say Bieber fever is still a phenomenon!"
This isn’t the first time the Boyfriend hitmaker has enjoyed the sweet smell of success. His first female fragrance, named Someday, earned more than £1.8m in sales in less than four weeks.
The pop star recently revealed that he would like more acting work.