Is Kanye West Launching 'Yeezy Sound' Streaming Service?
The rapper previously helped launch TIDAL with Jay Z and Beyoncé...
Kanye West is planning to go up against the streaming giants.
The rap legend has filed a trademark for 'Yeezy Sound' for a new music and video streaming service, meaning he will compete with Jay Z's TIDAL that he famously helped to launch.
He's conquered music and fashion while his in-laws practically run social media and television, so this is simply the next piece of the Kardashian-West puzzle.
The Blast uncovered the trademark - filed this month by Kanye's reps - that covers services including the "streaming of music, audio, images, video and other multimedia content over the internet.”
The launch of 'Yeezy Sound' wouldn't just see the Life of Pablo rapper compete with Spotify and Apple Music but the very streaming service that caused a rift between him and Jay-Z.
Kanye was one of many artists to help launch TIDAL in 2014 as a co-owner and shareholder but his relationship with his Watch The Throne partner went awry when he claimed he was owed over $3 million in royalties, advances and bonuses for his Pablo album.
It's unknown when 'Yeezy Sound' is set to launch, however we expect it would be simultaneous with Kanye's next album, which is rumoured to drop in the first half of 2018.
After almost one year off, West performed for the first time since last November as he returned to the stage at Kid Cudi's concert in Chicago this past weekend and features on CyHi the Prynce's new single 'Dat Side'.
Catch us listening to Yeezy Sound while wearing our Yeezy S/S 2018 joggers and transparent heels next summer. Kim taught us!
Words: Ross McNeilage
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WATCH KANYE WEST'S 'FADE' VIDEO BELOW