Katie Holmes Sees Fashion Sales Soar Since Divorce
Holmes & Yang line has seen a boost through extra publicity…
Tom Cruise[/uuid] has reportedly seen sales of her Holmes & Yang fashion range soar.
According to The New York Times, US stores Barney's and Bergdorf Goodman have seen a sales increase, with a former Bergdorf Goodman executive telling the newspaper: "The way she's getting photographed today, she's in a position to get more exposure than ever before.
"She's not waiting for fashion editors and stylists to come and pull her clothes."
Holmes & Yang is a joint venture between the Batman actress and her long-time stylist Jeanne Yang, and since the news about the divorce broke, she's been seen in more of her own designs.
Fashion designer David Zyla told Fox News: "Katie's divorce and the masterful manner in which she handled it, is shining a light onto anything that she does at this moment.
"This is a dream publicity opportunity for the label. The buyers will actually place their orders after the September show for delivery in February, so we will [have a better idea of its success] in the autumn/winter 2012-13 season.
"Provided that the collection is on-trend as well as purchased and merchandised well by the store buyers, I predict a tremendous amount of interest in the collection at the retail level when it hits stores next February."
Holmes & Yang will be showing at New York Fashion Week for the first time this September.