Kelly Rowland Goes 3-D
The R&B singer hires Rankin to direct her epic new video...
Rowland's track is all about being in a painful relationship and is set to vivid colours, unique visuals and shots of Kelly against a background of flowing streamers.
Kelly told Rap-Up.com: “This video has been one of the best video experiences I’ve ever had. I’ve shot a lot of videos, but this one is probably the most intriguing because of how it’s shot, the lighting - everything is so detailed.
"The inspiration behind the song is just my real life. It’s just so nice to express that emotion and get it all out there because everyone out there.
“I’m sure you guys can relate to the pain of feeling like a complete idiot when everybody’s laughing at you when you’re getting played by the person in your life at the time. And you just need to take off your rose coloured glasses.”