Kendall Jenner has effectively started World War III in the modelling world after making some controversial comments about models who take on “30 shows a season” to earn more money.

The Keeping Up With The Kardashians star is facing backlash from all corners of the industry - not only for her description of the models as “those girls” but for her oversight of why these women have to take on more work than her.

In a tweet, Kendall clarified her comments, writing: "I was misrepresented in a recent interview over the wknd (sic) & it's important to clarify the meaning. It was intended to be entirely complimentary but unfortunately, my words were twisted & taken out of context."

She added: "I want to be clear. The respect that I have for my peers is immeasurable!"

"I get to experience firsthand their tireless commitment, their work ethic, the endless days, the lack of sleep, separation from family and friends, stress of traveling, the toll on physical and mental health, yet they still make it all look effortless and beautiful," added Kenny, who is currently one of the highest paid models in the world.

"There's no way I could EVER hate on that," she concluded.

The drama kicked off when the 23-year-old spoke to Love magazine about her experience in the industry: “Since the beginning we’ve been super selective about what shows I would do,” she said.

“I was never one of those girls who would do, like, 30 shows a season or whatever the f—k those girls do. More power to ’em.” But I had a million jobs, not only catwalks but everything else.

“The whole combination was very overwhelming and I started to freak out a little bit and needed to take a step back,” she added, before admitting that she “was on the verge of a mental breakdown.”

A series of models have come forward to condemn her comments, with Victoria’s Secret’s Jac Jagaciak saying: “This makes me so angry … So disrespectful to literally 99% of people in the industry — yes, they had to work their way up. Please get in touch with the real world!”

Sports Illustrated model Vita Sidorkina added: “Maybe ‘those girls’ need to pay their bills that’s why they are doing 30 shows? No words…”

Kendall’s team also confirmed toPeople the remark was taken out of context: “Mid-thought she realized the number of shows some models walk a season is closer to 80. The point was that it’s their path and ‘the more power to them,'” her rep said. “She admires their hard work and dedication. It’s an accomplishment.”

Crikey.