If you haven't heard of Jen Atkin yet, then where have you been? Not only is she Hollywood's most sought-after hair stylist, but she's got a social media following in the millions, making her the reigning queen of beauty over on Instagram.

The thing is, she's a bit of a genius and as the woman responsible for creating those uber beachy waves that the Kardashian and Jenner ladies are known for, most of us have no hope of ever getting in to have her sort out our hair for us.

That is at least until now, because it's been announced thatJen is gearing up to release her very own line of haircare products that us mere mortals will actually be able to get our paws on.

Even better, the idea behind the entire line is to help us all get Kendall Jenner inspired 'cool-girl' hair every single day of the week.

The brand is called Ouai - pronounced the French waylike 'way' - and is a seriously affordable range of products including shampoos, conditioners, styling and intensive treatments you can do at home.

Having been inspired by the likes of Diptyqe and Byredo, Jen wants the products to look just as luxurious,and chatting to Popsugar, she says:"I wanted it to look really pretty in the bathroom...have it be selfie-worthy.

“The vibes are very Kendall and Gigi. I wanted it to feel cool and effortless."

You'd expect no less from a close pal of Kim Kardashian, who we're guessing isfront of the queue when it somes to testing the productsout.

The name itself is part of what Jen's hoping will make it feel so fancy as it's all part of creating that It Girl image.

"You can be your friend that's correcting your other girlfriends...'no, it's pronounced 'way'," 'she says

Well you can sign us up right hereand if Jencould also sort out a way for us to have Kendall's face and bod to go with that hair, lets just say that we'd be quite up for it.

- By Lindsay Foley.