Reality star Kim Kardashian has labelled the woman who launched yesterday's flour bomb attack a "bully", describing the incident as "violent".

An [uuid=81328333-6a0e-4633-a475-19e560f20773]unnamed woman covered Kim in white powder[/uuid] at the launch of her perfume, True Reflection, reportedly shouting "fur hag" as she unleashed the attack.

Though Kim laughed off the incident and later appeared smiling for the launch, the told TMZ: Last night was definitely eventful. What was sad was that we were supporting Dress for Success, an organisation that helps women get jobs. All these women that came out to support, I didn't want their organisation to be overshadowed by this.

Kim revealed she had tried to "laugh it off" and insisted "the show must go on", but suggested the flour-bombing was both "violent" and "illegal".

"That's not okay and that's bullying and I don't promote that but I just had to laugh it off," she went on.

"Whatever your beliefs are - if you're trying to promote non-violence towards animals, then why are you being violent towards humans? I think there are other ways around it."

However, Kim decided against pressing charges, joking: "Don't I have one too many lawsuits going on right now?"