Kris Jenner's pride knows no bounds when it comes to her kids, even if they're posing in their underwear at just 19-years-old.

Which is exactly why she was the first to show her support for Kylie Jenner's new merchandise, which features a hoody displaying a super sultry snap of her in just her underwear.

Just imagine for a moment your own mum doing this… Nope, us either.

Kylie's pop-up and online store were both a huge success over the weekend for the big launch, with most things predictably selling out straight away.

But don't panic, as a few select items including the infamous Terry Richardson calendar and lips phone cases are still in stock…

For the next five minutes, we imagine.