Anti-Bullying Week: Kylie Jenner's #IAmMoreThan Anti-Bullying Instagram Campaign
King Kylie indeed.
She’s the Instagram queen of pouty selfies and revealing bikini snaps, but the youngest of the Kardashian-Jenner clan decided to use her 42 million followers to do something totally awesome.
Back in September, Kylie Jenner announced that she was launching an anti-bullying campaign on her Insta, telling fans that “For the next six days, I will be sharing stories of six incredible people who have become heroes in their own way by taking #bullying and turning it into something positive.”
She went on to introduce us to her six amazing collaborators: college student Renee DuShane, plus-sized model Erica Schenk, Lizzie Velasquez, best mates Jacob and Anthony, dancer Gigi Crouch and beauty blogger Em Ford.
As well as sharing their stories, Kylie explained how each one of these awesome people have inspired and helped her: "Renee taught ME that #IAmMoreThan the negative comments that I read". Wise words to remember next time you’re getting any online hate.
The story didn't end there. After her six days were up she decided to extend the project, explaining that "I’m happy to announce that I am going to continue the #IAmMoreThan campaign by sharing a new story of more inspiring people every Tuesday".
hello pretty @heyshalice. I love your story. "Hey my new gorgeous babes and those who has been there with me since day 1. I just wanted to share you my story for those who doesn't know what I have! - I have a hairloss which is called #alopecia. Alopecia is a Hair Loss, my immune system kills my hair follicles which makes me lose my hair on my body. Ive had it since I was one years old! So it's been basically my whole life that I've had it. I remember in kindergarten I'd get bullied for wearing a hat a lot and getting teased thru elementary as that girl who was bald. It really hurt me that people everywhere would look at me differently. Thru out the years I've gained confidence slowly. I started wearing a wig in 6th grade til Junior year of high school. - I decided to start a Instagram the beginning of my junior year of high school, towards the end of junior year I've gained so much confidence to go to school without my wig, Trust me guys I was so scared to face my biggest fear. But guess what! it wasn't as bad as I thought it would be. Everyone supported me and accepted me for who I am. On social media I had the best supporters ever! To support me and make me happy!! I don't even know what'd I do without you guys and my family and friends. Just a thank you guys for being apart of my life. I'm so grateful to make you guys happy with my positive thoughts and my YouTube videos 💜 I hope my story tells you that you shouldn't hide who you really are! You must embrace your flaws, just be yourself, and be happy!! I just want to change the world to make it a better place, and to make you all happy💜 #iammorethan just a girl who was looked differently. I love you guys 😘 (ps. Your smile could make another persons day)"
A photo posted by King Kylie (@kyliejenner) on
In a recent interview with TIME Magazine, Kylie explained that she wants to do something important with this campaign - she wants to leave a mark. "It wasn't just about getting your lips done and having good hair, but being a good person and inspiring other people not to bully".