This Guy Made Jackets With Kylie Jenner’s Face On Them And Called His Brand F**KTYGA
Meet Asler Mathurin…
If you’re in Paris, or happen to be scrolling through Paris Fashion Week street style photos on the regular, you may have spotted a denim jacket with Kylie Jenner’s face printed on the back. You may have even thought the hooded figure wearing it must be Kylie Jenner, until you noticed the text written across the image: FUCKTYGA (yes, really).
A Google search reveals little, until you stumble upon the Tumblr of Asler Mathurin, the designer of not just the jacket, but also a range of T-shirts bearing the same image, with hoodies “coming soon”.
Asler, a French university student, made his first Kylie Jenner denim jacket in June this year. "I decided to make Kylie because she's the only one in my head," he told us. "I have no rage towards Tyga, he's f**king lucky to have Kylie with him, and as I was saying Kylie is the only one in my head… so FUCKTYGA! No rage [laughs]."
While Asler doesn’t have an online shop, his tees – priced at €39 plus shipping – have already sold out in white, but there are pink and beige options still available. Beige… how very Yeezy.
"At the start it was just something personal then I posted it on IG… Then that night my direct message was on fire. After that I was pushed to make some clothes by request, then last week I dropped some tees, and they sold out in few days! I was like 'is it real?'"
Despite the Kardashian Jenner love for wearing clothing with their own faces on it (hiya, Kim), Kylie hasn't worn one of Asler's designs… yet. "A friend of Kim K, Jonathan Cheban, got me into his Snapchat Story during Fashion Week so there's a chance Kylie has seen one of my designs. If she wore one I would be so happy!"
As for what's next, Asler says, "I'm a basic student at university, but you know… school is boring. If I can create something new in the fashion world, I will take the opportunity. For the moment I will finish with FUCKTYGA (tees, hoodies, accessories and maybe the denim jacket) and when I'm done with it I would do the same with another image of Kylie, other celebrities… I have a lot of ideas, so stay tuned.
You can count on that, Asler. Follow him on Instagram for details on how to order your own FUCKTYGA merch.