Justin Bieber have been described as the 'video stars of today' after getting a huge number of views of Michael Jackson and Madonna for their innovative music videos, after the amount of views their promos have scored on the net.
According to USA Today, Bieber's Baby has hit over 353 million views on YouTube, while GaGa's Bad Romance has currently tallied 291 million views.
Online traffic monitor David Burch has said of Biebs and GaGa: "No one comes close to Gaga and Bieber in terms of compiling this sort of statistic in this short a time."

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A YouTube spokesman added to the website: "For many music fans, clicking on a video is like a form of competition — the more they do it, the more they wind up helping their favorite artist,"
"Bieber and Gaga have figured out that there's a core overlap between what they do and what this generation wants."