Lady GaGa launched her first fragrance Fame in New York last night (13th September) while being inside a life size replica of her perfume bottle.
The likes of Lindsay Lohan, Paris Hilton and Yoko Ono were all present at the bash, held at the city's Guggenheim Museum, which also saw Lady G get a tattoo on her neck in front of her guests.
GaGa - who recently shaved part of her head in tribute to a friend's mother - wore a long reddish-brown wig to the event, completing her look with a black lace dress and a gold crown.
According to Associated Press, as she laid inside the oversized bottle, she stripped off her clothes and hair to just her lingerie, and then got a new inking on the back of her neck.
The Bad Romance singer also debuted a short clip to accompany Fame, which was a collaboration with Alejandro video director, Steven Klein.
Speaking of her scent - the first black fluid fragrance - GaGa told Access Hollywood: "I wanted it to be very sexy. And, I also wanted it to be a little bit sl*tty.
"I wanted it to have that sort of danger of a really beautiful stripper. It's a fragrance for a woman that wants to be taken to bed, certainly."