Lady GaGa Unveils First Black Fluid Perfume 'Fame'

A photo of the bottle for Lady GaGa's first-ever fragrance, Fame, leaked on Wednesday (13th June), but rather than lash out at excited fashion editors and bloggers for putting the design out there ahead of schedule, Mother Monster took to her Twitter to open up a bit about the perfume.

"Looks like photos of my perfume are being leaked. Oh you fashion editors I could just crinkle my hands at you!" she wrote, before posting her own photo of the bottle.

The container is deep purple/black with a gold, spiked top. (How very Mother Monster!) The front of the box indicates that it is a "black fluid."

GaGa then tweeted the back of the box, which describes what all her Little Monsters will smell like when they wear it.

When asked by a fan on Twitter if Fame will be followed by a men's cologne, GaGa replied: "My perfume was designed for women, but a lot of my gay friends wear it."

She also later tweeted the first official snap of her Fame fragrance, confirming that it will be "the First Ever Black Eau De Parfum."

Fame has long been in the works. GaGa originally signed a fragrance deal with Coty Inc. in September 2010, and rumour had it that it would be called Monster.

Stephen Mormoris, senior vice president of global marketing in the Coty Beauty division, said at the time that they wanted to work with Lady G because she is a "phenomenon" and "a fascinating cultural force" and he hoped her mass appeal would "electrify" the market on behalf of his company.

In early 2011, months after the deal was announced, the Marry The Night singer had a very colourful description for the perfume, noting that it would smell "like an expensive hooker." "[Blood and semen] is in the perfume but it doesn't smell like it," she told an Australian radio station at the time.

"You just get sort of the after feeling of sex from the semen and the blood is sort of primal. And the blood was taken from my own blood sample so it's like a sense of having me on your skin."

It is thought that GaGa's perfume will hit shelves in September - the same month as her new album title announcement.

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