Lana Del Rey Becomes The Face Of H&M
Star will front the autumn/winter campaign...
Lana Del Rey[/uuid] is to become the global face of its autumn/winter campaign.
The Blue Jeans hitmaker will appear in print ads for the Swedish brand and has recorded a cover of Blue Velvet for a short film that will be released in September via H&M's website.
Edits of the film will then be used for TV commercials.
Donald Schneider, H&M's creative director, told Women's Wear Daily: "The mood is very LA noir. It's inspired by our fall collection."
Lana was first rumoured to be working with the high street store at the end of last month, with New York Daily Post reporting that the National Anthem singer was in the process of shooting for them.