All-Lego Advert Break Set To Promote Movie
Existing adverts have been recreated in toy form to promote The Lego Movie...
An entire advertising break will be screened in Lego form this weekend as a one-off promo event for the forthcoming movie based on the ever-popular toy.
A break during Sunday night's Dancing On Ice will see adverts for BT, Confused.com and Premier Inn rendered in toy form.
The unusual move is timed just ahead of the release next Friday, 14 February, of The Lego Movie.
Featuring Parks & Recreation's Chris Pratt as the lead character, Emmett, the film sees him sucked into a drama in which he is mistaken for a hero who is required to save the world.
It also features the voices of Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie, Charlie Day, Liam Neeson and Morgan Freeman.