18 Influencers You Need To Watch Out For In 2018
Get ready to hit that follow button.
If you’re a true internet fangirl and spend every waking moment scrolling through Insta feeds, stalking YouTuber’s vlogs and reading blogs, you’ll be as excited as us to discover new, existing and exciting influencers.
Whether you’re after beauty tips, high street hauls, travel inspo or heaps of body positivity in your life, we’ve rounded up a mix of fashion, beauty, lifestyle, travel and fitness influencers (both old and new) that are destined for big things in 2018.
Before you do anything, watch YouTuber Zoe London giving us all the clever make up tips to look bright the morning after a rough night...
1. Rowi Singh (@rowisingh)
If there’s anyone who makes you want to start wearing gems on your face more often, it’s Rowi. The Aussie beauty and style blogger fuses the freshest styles with inspiration from her Indian heritage to create a unique style. Apart from being your ultimate go-to blogger for festival inspo, she stays true to her roots and reminds you to never be ashamed of your culture.
2. Megan Rose-Lane (@megan_rose_lane)
Megan is a motivational blogger and makeup artist who gives people the real her – she makes you feel like you’re chatting to a best mate! After having experienced bulimia and bouts of acne, she spreads the message of self-love while giving us the most lit beauty tutorials. Yaaas.
3. Nelly London (@_nelly_london)
Nelly is a body confidence blogger who has already been picked out by Missguided to star in their #MakeYourMark campaign, which pledged to never retouch their models' "imperfections" out. Follow Nelly for all the dreamiest lingerie inspo and honest chat about being in and out of recovery with her eating disorder.
4. Reuben De Maid (@reubendemaid_1)
You may recognise the 12-year-old beauty vlogger and singer who got the Kim Kardashian seal of approval when she surprised him on a tutorial he was filming for Ellen. With a voice of an angel and an eyeliner flick that’s sharper than yours will ever be (sigh), he’s definitely destined for big things this year.
5. Alicia Roddy (@lissyroddyy)
If you're dying to know how to style your high street buys or how to make your loungewear look luxe, look no further than Lissy as her fashion hauls (and tracksuit and trainer collection) is to die for. The best thing is that 99% of her style is afforable and she provides links to shop straight away. No more scrolling through 45 pages of trousers on ASOS...
6. Zoe London (@zoelondondj)
Apart from making us want to rush to the nearest salon to striking blue hair too, Zoe’s Insta feed is full of beautiful photography while her YouTube channel consists of fashion lookbooks, cute wedding updates and enviable shopping hauls from Missguided and Sephora. We LOVE her ‘Bands Do My Makeup’ strand with Lower Than Atlantis, You Me At Six, and Mallory Knox.
7. Carly Rowena (@carlyrowena)
The personal trainer touches on topics like ‘How to like yourself in an edited reality’ and ‘How I learnt to meditate’, so she manages to put a different spin on just the usual health and fitness stuff. Her YouTube channel delivers top tips for finding balance when it comes to food alongside (tiring af) gym routines and home workouts, 30 day challenges and one song workouts.
8. Mpho Lebajoa (@mpholebajoa)
You’re probably already scrolling through Nyane Lebajoa's Insta feed on a daily basis, but you may not have met her twin sister Mpho. For the girl who wears monochrome all the time but doesn’t know how to switch it up, Mpho shows you exactly how to nail it everytime.
9. Gina Box (@ohmygeeee)
You’ve surely seen Gina all over your Instagram feeds thanks to her ever-changing hair colour and ability to apply makeup like it’s some kind of magical power (teach us how to blend your eyeshadow so seamlessly, please). Gina’s tutorials are really easy to follow so give her a watch if you like experimenting with both natural and daring beauty looks.
10. Alice Liveing (@aliceliveing)
If you haven’t heard of the personal trainer, then chances are you’ve been living under a rock (or lounging around on the sofa for the past year). The Insta famous fitness guru has the most infectiously positive mindset and she’s already published books and has just released a workout collection with Primark, so she’s just about ready to take over the world. Watch this space...
11. Kiersten (@Theblondeabroad)
When we grow up we wanna be as well travelled as Kiersten. You’ve basically gone and found your travel inspo right here, with an Instagram feed that’s full of insane photography and videos that’ll leave you feeling a huge pang of wanderlust. Kiki also has a girl power take on travel, offering tips for female travellers from what to pack to where to get your nails done which we love.
12. Kavita Donkersley (@shewearsfashion)
When it comes to striking street style photography and travelling extravaganzas, Kavita needs to be your first stop. She has been blogging for over 8 years and her content is now in a league of its own with beautiful creative flat lays for gift guides and other products on her blog.
13. Jordan Bone (@Jbone89)
Jordan has become a fashion and beauty blogging star over the past couple of years after she spoke honestly about her struggles with depression, following a car accident which left her paralysed from the chest down in 2005. She hasn’t let it stop her though as she’s since combined motivational YouTube videos with makeup tutorials, starred in the L’Oreal campaign and published her book, My Beautiful Struggle.
14. Danielle Vanier (@daniellevanier)
Y’know those pesky thoughts that run through your head about what you should and shouldn’t wear? Danielle is proof that you need to forget them, asap. Her wardrobe is full of bold silhouettes and statement pieces and she stands out among the crowd because of her confidence to rock whatever she likes. She's great at celebrating brands who are delivering for plus-size customers and has become the face of brands like Monki and Elvi.
15. Liv Purvis (@livpurvis)
You’ll love Liv’s down-to-earth blog which is an outlet for everything including personal style, food, music and even interviews with inspiring women. Expect to see pink walls, pretty cakes and a cute af jumper collection on her super feminine feed.
16. Nicola Easterby (@polkadotpassport)
Don’t forget to check out Aussie gal Nicola who is only 23 years old but has been to over 40 countries! She treats us to a diary style account of her travels, with heaps of travel tips, destination guides and endless travel inspo. You’ll be booking a flight as soon before you’ve even finished reading the first post.
17. Nadia Aboulhosn (@nadiaaboulhosn)
The body-positive advocate has become a fave for her perfectly put together outfits and looks that stick a middle finger up to society. As if we weren’t obsessed enough, she’s also one of the faces of Khloe Kardashian’s Good American jeans. Keep slaying, bae.
18. Valeria Lipovetsky / @Valerialipovetsky
She’s a model, holistic nutritionist and beauty blogger so expect to find everything from modelling tips like 'how to look good in every picture' to nutrition and health tips. She’s also pretty great at makeup tutorials, so we’re kinda obsessed.