Diversitoys: It’s Been A Hell Of A Week For Equality In Toys
Don't try and tell us we're too old for these
To use a phrase we don’t use often - it’s been a great week for diversity in children’s toys. This week has seen two major players in the kids toy game make positive steps towards promoting healthy values to children from a young age.
Major player number 1 is Barbie. For the first time in Barbie’s long history the doll will be available in different shapes, sizes and ethnicities to represent different body types as well as different races. Better late than never ay.
Barbie’s shape has always been a source of controversy but now she’s available in a variety of sizes including ‘curvy’, ‘petit’ and ‘tall’ as well as a range of skin tones, all still called Barbie.
Evelyn Mazzocco, senior vice president and global general manager of Barbie said, “We are excited to literally be changing the face of the brand - these new dolls represent a line that is more reflective of the world girls see around them - the variety in body type, skin tones and style allows girls to find a doll that speaks to them.” Are we too old to buy one of these? NAH.
Also breaking-ground this week is Lego. Following a massive online petition under the hashtag #ToyLikeMe to showcase disabilities to children, Lego have unveiled a new disabled model.
Previously the closest thing Lego had to this was an elderly man in a wheelchair, a model ToyLikeMe felt was “pandering to disability stereotypes” but they’ve now unveiled new models.
The new range features (among others yet to be announced), a younger, beanie-clad wheelchair user who even has his own assistance dog.
So yeah, aside from the fact that we now kinda want to get back into playing with toys, this is great news. The idea is that if children are exposed to more diversity from a young age it normalises it for them and odds are it will make them better-rounded, more accepting people when they grow up, YAY.