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Morrisons has given it's backing to a man who decided to switch up his store name from Singhsbury'sto, er,Morrisinghs after the legal team at Sainsbury's decidedthat there this *is* such a thing as pun being criminallygood.

The drama initially kicked off back in 2012 when the high-street giant accused Jel Singh Nagra of copyright infringement and threatened legal action against himunless the signs were taken down in a speedy fashion.

While Mr. Nagra complied by all the rules, locals kept on referring to the North Tyneside shop as Singhsbury's in hushed whispers and the shop was never formally given a rebrand.

Fast forward five years later and Mr Nagra has spotted the opportunity for an even betterpun.

Deciding to throw his lot in with Morrisons instead, the 42-year-old danced with danger yet again by opting to rechristenthe store Morrisinghs: "We recently did a shop refit and I thought now is the time to do it. I had the name in my head for quite a while.

"There has been some negative feedback on social media, but it is a bit of fun and banter. We're British. This is us. We've always had this sense of humour," he said in an interview with Sky News."A lot of the customers are saying it's a funny name. It's a pun, really."

Even though he expected there might be a touch of legal backlash from Morrisons, a spokesman confirmed that the brand are willing to let the legal complexities on this one slide in the name of having agood sense ofhumour.

"Mr Nagra and his customers obviously have good taste so we wish him well," a Morrisons spokesman joked. Meanwhile, a spokesperson for Sainsbury's responded: "We were grateful to Mr Nagra for removing the sign."