Lily Allen doesnt pretend shes the next Coco Chanel, but she does seem genuinely proud of her clothing range Lily Loves for New Look which launched last night in London.

Lily brought along her dad, her best friend Miquita Oliver and her brass section to play a pitch perfect set in the new flagship store.

She then unveiled the collection of dresses, jewellery and shoes inspired by her own unique style.

Youd have to have your head in the sand to ignore the other female celeb collection on display just a few doors down on Oxford Street, and Lily herself was more than aware of comparisons with Kate Moss collection for Topshop

Kate Mosss range is great; its just not so great for people like me, she told MTV News.

This star has no problem admitting her obsession with dresses started because theyre great at covering up big bums. It seems Lily wanted her collection to appeal to women of all sizes:

Fashion can be fun and for everybody, it doesnt have to be for tiny little sticks, she said.

So whilst Kate Moss range includes hot pants and dangerously short dresses for those of you out there who havent yet heard of cellulite, Lilys collection is more likely to flatter those of us who just cant resist dessert!

Lily Loves for New Look isnt awe inspiring nor is it unbelievably original, but just like her its approachable, colourful and fun " thats enough to make anyone Smile.

We'll have an interview with LIl' in Overdrive soon, so watch out!

To watch the latest MTV News bulletins in Overdrive, click on the link above

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