Made In Chelsea NYC Special Gets 'Flagrance' Trailer
Scripted reality show teases Big Apple invasion with tongue-in-cheek promo...
As fans of Made In Chelsea will know, the show's cast don't always take the whole thing completely seriously.
And they've been given free rein to mock themselves and the show in the trailer for the E4 show's New York excursion.
Styled after a high-end perfume advert, the promo features a selection of cast members in a light-saturated montage of scenes - each muttering portentous phrases as they launch their new "flagrance".
They acknowledge the key ingredients of the show as Rosie Fortescue promises "awkward dates", while Oliver Proudlock mentions "randomly bumping into each other... a lot".
Lucy Watson and Spencer Matthews also feature in the show's sojourn to NYC - and in the promo.
And it's worth sticking around until after the credits, to see Jamie Lang in the buff declaring himself "unnecessarily naked".
The show is expected to air on E4 next month.