Madonna In Movie Premiere Texting Row

Madonna has been involved in an awkward incident at a cinema screening after another audience member asked her to stop texting.

The pop icon was watching 12 Years A Slave by Steve McQueen at the New York Film Festival with her celeb pals Jason Ritter, J Alexander and Michael K Williams, when it was noticed that she was engrossed in her mobile phone.

But when an audience member asked her to stop, she allegedly replied: "It's for business... enslaver!"

The New York Post reports that Madge left the room during a standing ovation as the film ended, but was seen rushing back into the movie theatre for the post-film Q&A session with the director.

We told you last week how Madonna had made shocking revelations about her early years in New York.