Robbie Williams' Mentor Hired To Help Matt Cardle?
SiCo has reportedly recruited Chris Briggs to make Matt "a huge star"...
According to The Sun, SiCo has recruited experienced A&R guru, Take Thatstar up with writer Steve Brookstein and Leon Jackson- who both failed to set the charts alight, despite winning the talent show.
They added: "Simon and Chris are determined that Matt will be taken seriously. They are steering clear of anything that sounds too like pop and concentrating on serious material they hope will stand the test of time."