Gigi Hadid's Modelling Agency Are Using An Instagram Hashtag To Sign New Models
You never know, maybe you'll be next
Ever thought that maybe, just maybe, you could be the next Kendall Jenner or Karlie Kloss? Then it might just be your turn to get your moment in the spotlight and all you're going to need is to add a four letter hashtag to your selfies when you post them on Instagram.
For the past year, top modelling agency IMG Models - who look after none other than Gigi and Bella Hadid - has been scouring the internet for new faces as part of their 'We Love Your Genes' campaign.
A year on and they've discovered over 50 new faces, all from simply asking girls to add #WLYG to their selfies.
The best thing is that this has allowed them to discover new talent from all over the world and to celebrate the success of the search, they sent out some seriously cute sweaters bearing their slogan to all the new additions to their roster.
They then asked them all to share a video from their home turf, wherever that may be, and the result is this fairly adorable little montage video that might just contain some future supermodels you can expect to see strutting their stuff all over the runways in the future.
Check it out:
- By Linds Foley.
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