Vogue Accused Of Photoshopping Plus-Size Model In New Shoot Celebrating Beauty Diversity
Oh, the irony.
Yesterday Vogue revealed its new March cover models. Adwoa Aboah, Liu Wen, Imaan Hammam, Vittoria Ceretti, Kendall Jenner, Ashley Graham and Gigi Hadid all featured on the cover in a Malibu beach group shoot.
Although Vogue aimed to showcase strong “fearless females” and put across the idea that “there isn’t just one type of American girl,” the shoot was criticised on social media by fans who felt that plus-sized beauty Ashley Graham had been subject to Photoshop slimming.
When Ashley posted the picture to Instagram, many users accused Vogue of lengthening Gigi’s arm so that it covered more of Ashley’s waist and pointed out that she was the only model who had her hand placed on her thigh.
Some Instagrammers called her pose "sad" and "disappointing", and others called the shoot "hypocritical".
However, another picture from the same shoot seemed to stay proudly true to real life proportions.
Plus, Vogue’s new cover specifically aimed to attack the notion that there is no such a thing as a beauty ideal, announcing the arrival of a “beauty revolution” where “no norm is the new norm”.
“With all that’s going on in the world, this cover makes such an important statement,” Kendall remarked between shoots. “It’s like, hey, we’ve got our differences, but those differences are beautiful. Everyone is beautiful.”
Fashion designers speaking to Vogue agree that the fashion industry is turning a new corner. “The fashion conformity, where all the girls are the same size and they’ve all got the same hairdo, it looks old-fashioned to me now,” designer Michael Kors remarked. “What feels fresh and modern is a sense of surprise, like when you’re in the city, watching all kinds of people go by on the street. What eye candy!”
Stella McCartney has also called for the term “diversity” to be scrapped in favour of the word “multiplicity” which more implies that beauty comes in every form, rather than that people who aren’t part of the beauty elite have been invited to join. She is determined that women shouldn’t be told what to look like and that, instead, aims to cast models that the customers can see themselves in.
If the picture that has caused controversy has been altered by photoshop (which we agree shouldn’t have been) then Vogue has gone against their entire campaign.
But we reckon that the overall message of the cover is loud and clear: women are unique, and not one of them should be seen as more beautiful than another.
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