WCW: Emily Weiss
Find our why we're MAJORLY crushing on Emily Weiss this week for Woman Crush Wednesday!
HEY THERE and welcome to Woman Crush Wednesday, a weekly feature from MTV Breaks where we raise our glasses to all the fabulous females who are out there conquering life’s taboos and stereotypes, and who are just generally making the world a better place to live day by day.
Because regardless of looks, a woman that’s smart, motivated and ambitious is super-sexy and (let’s face it) we would.
So which sensational señorita are we celebrating (and crushing on majorly) today? Drumroll… it’s EMILY WEISS! You may not have heard of her but you may just have come across her business if you’re on Instagram. Which you probably are. All the time.
Emily is a visionary entrepreneur. Having worked as a fashion assistant at Vogue (we’re guessing she’s a style icon too… urgh she is too fantastic), and running a popular beauty blog called ‘Into The Gloss’ (which she started in 2010), Emily knew a thing or two about a) beauty brands and b) aesthetics. In 2011, Emily quit her day job. And she had quite a bit of time on her hands.
How did she spend a lot of that time? The same way anyone would – scrolling through Instagram. Day after day. Endlessly. But forget what you heard, cos Emily proved that it’s not a waste of time. In fact, it was Instagram that gave her the inspiration to start her own beauty brand, Glossier.
How did Instagram help her to create such a successful business? Well, she came up with something ingenious: why not use Instagram and the internet to create a social media driven beauty brand? So Emily sat down with an illustrator for a LONG time, and came up with an intricate and downright beaut design for the sticker that went on top of the product. It was designed so that people would Insta it. AND THEY DID. If you don’t believe us, check out the hashtag #Glossier!
Basically, Emily Weiss is a creative genius who’s beauty product has waiting lists of tens of thousands, and whose followers will also pay $60 for a sweatshirt with the Glossier name on it. Move over, CLARINS.
So Emily, evidently, is so fanciable that it kind of hurts, and she’s PERFECT for our Woman Crush Wednesday this week, if not our every day crush, every week. P.S. Plz teach us how to be like you.
HAPPY WEDNESDAY EVERYONE!