MTV Push Helsinki Coming This September!
The two day festival - including a live MTV Push concert - is set to take place on September 11-12…
MTV can today announce a brand new multi-year partnership with the City of Helsinki to showcase the best of the Finnish capital’s effervescent music and cultural scene to international youth audiences.
The partnership will come into effect from later this year with a two day festival - MTV Push Helsinki - taking place in multiple locations across the city on September 11-12.
It will be the first event globally of its kind to be staged using the MTV Push brand, which is MTV International’s on-air strand designed to promote the hottest emerging artists from the world of popular music. Artists championed by MTV Push who have gone on to achieve wider industry acclaim include Sam Smith, Imagine Dragons, Lana Del Rey, Rita Ora, Bastille, Jessie J, Ke$ha and John Newman.
The highlight of the Helsinki festival will be a live MTV Push concert, taking place at Circus nightclub on Friday 12 and feature a number of performances from up and coming International PUSH artists as well as local talent and DJs.
Chris Shaw, EVP and MD Sales, VIMN said: “We are thrilled to be partnering with The City of Helsinki for what promises to be a stellar two days. As a leader in youth entertainment, we have a very successful history of partnering with City Councils and Tourism Boards to create compelling and engaging experiences that excite and attract young people. "We look forward to taking our expertise one step further and working with The City of Helsinki to curate this 2 day event celebrating all that Helsinki has to offer and showcase it around the world.”
Saila Machere, Head of Unit, City marketing, City of Helsinki, Director of Economic Development said: “The City of Helsinki is increasingly becoming a popular hub in Northern Europe for students and young adults wanting to experience Helsinki’s unique vibrancy, culture and opportunities.
"It is therefore essential that we continue to prioritise this important demographic (the global youth travel market was valued at $182 billion last year) by finding new ways to showcase the city’s unique character and appeal. Through partnering with MTV – a world-class expert in today’s youth culture – we look forward to highlighting all the exciting opportunities Helsinki has to offer to young people around the world." The MTV Push event will be filmed and edited into a 30-minute TV special that will broadcast across MTV’s international channels. As part of the partnership, the City of Helsinki will be the official sponsor of MTV Push for three months between August and October 2014.
The talent line-up and further details for MTV Push Helsinki will be announced in the run up to the event.