15 Fashion Brands You Need To Follow On Snapchat Immediately
So you’ve exhausted our list of celebs to follow on Snapchat and you’re looking for some fresh Stories? Well, you’re in luck, because fashion brands have seriously upped their Snapchat game this year and we’ve handpicked 15 of the best for you to follow rn.
You. Are. Welcome.
1. adidas: adidasoriginals
You know a brand’s gonna have a pretty strong Snapchat game when they get Pharrell to launch their account and that’s exactly what adidas Originals did earlier in 2016. No doubt there’ll be plenty more where that came from at the upcoming Rio Olympics, so stay tuned.
2. ASOS: asosfashion & asoslikes
The online fashion powerhouse snaps most days, with asosfashion offering a peek inside their fashion cupboard, styling tips and direct access to their HQ – catwalk and all. Asoslikes, meanwhile, takes you on to red carpets with the likes of Ryan Gosling (heart eyes emoji) and Elizabeth Olsen, offers interviews with musicians like Troye Sivan and Alessia Cara, and goes behind the scenes of ASOS Podcast My Big Idea. Here’s an idea for you: follow ’em both!
3. Balmain: balmainofficial
Want to see interviews with cutie creative director Olivier Rousteing? Backstage snaps of Kendall Jenner and maybe even momager Kris? Then get following Balmain, baby, for more sparkle than you can shake a disco stick at.
4. Burberry: burberry
Digital-loving brand Burbs is major on Snapchat. From behind-the-scenes access at their runway shows, to Snapchat exclusive campaigns by fashion photog Mario Testino, they’re consistently pushing the boundaries of how the app can be used as a marketing tool – but are still massively fun with it.
5. Calvin Klein: calvinklein
CK have really gotten into Snapchat of late, using the platform to reveal the famous faces in its newest campaign, with Kate Moss, Margot Robbie and Frank Ocean all popping up to talk about luuuuurve. We’re expecting them to start rivalling Burberry for the most innovative user of Snap any day now.
6. For Love & Lemons: flandl
Makers of the internet’s most desirable lingerie and swimwear, For Love & Lemons offer exclusive discounts on their Snapchat, as well as backstage access to events like Miami Swim Week. Bonus: 5 Seconds Of Summer star Ashton Irwin’s gorgeous on-off girlfriend, Bryana Holly, models for the brand and occasionally pops up.
7. Gucci: gucci
They’ve had an illustrator draw beautiful snaps inspired by their prints and a Soko takeover at their Cruise 2017 show, but just what will Gucci do next? Add them and see.
8. H&M: hmunitedkingdom
If you want to know EVERYTHING about H&M’s designer collabs (this year it’s with Kenzo), then you better start following them on Snap, where you’ll also find competitions and event vids.
9. Louis Vuitton: lvlive
Where else would you find interviews with campaign girl Selena Gomez, red carpet chat with Michelle Williams and your front row ticket to Louis Vuitton fashion shows?
10. Nasty Gal: nastygal
Nasty Gal has always been the internet cool girl we wish was our BFF and, thanks to the brand’s Snapchat Story, we can get one step closer. Whether Halsey’s stopped by the office or Courtney Love is promoting her collab, you’ll get the scoop on Snapchat first.
11. Puma: puma
Obsessed with RiRi’s fluffy sliders and all things Kylie Jenner? Puma’s Snapchat is your go-to for product launch announcements and a first look at their celeb campaigns.
12. REVOLVE: revolveclothing
So REVOLVE isn’t a brand we’re massively familiar with in the UK, but with the likes of Kim Kardashian and Chrissy Teigen popping up at their events, you really should give them a follow and see what’s going down.
13. Tommy Hilfiger: tommyhilfiger
American dream brand Tommy Hilfiger and American dream girl Gigi Hadid go hand-in-hand at the moment, especially now the model is designing a collection for them, so she’s always popping up on their Story. Expect plenty of BTS snaps from their upcoming SS17 fashion show, which will no doubt have a stellar model line-up as usual. Hey, Hailey!
14. Topshop: topshop_snaps
We’ve become pretty obsessed with the Topshop’s TV static intro-d snaps, offering styling tips with their personal shoppers and a sneak peek at upcoming campaigns, as well as backstage access to their Unique shows. Most recently they shot with New York fashion blogger The Man Repeller, aka Leandra Medine, which was every bit as fun as it sounds.
15. Victoria’s Secret: victoriassecret & vspink
So, you already follow every single Angel on their personal accounts, but you still can’t get enough of the VS ladies? Us too, which is why we follow both of Victoria’s Secret’s accounts, for a peek at what Taylor Hill and co. get up to on their press tours and shoots. As if that wasn’t enough, the brand often reveal new product lines on Snapchat, and even give you a heads-up on sales.