Dior Faces Furious Backlash After Making Cara Delevigne The Face Of Its Anti-Agieng Line
Customers were NOT happy to see the 25-year-old front Dior's anti-ageing campaign.
Dior have got themselves into a spot of trouble after signing up 25-year-old Delevingne as the face of their 'Capture' anti-ageing skincare line.
Yes, you read that correctly. The luxury brand thought a 25-year old would be the most suitable to front a campaign aimed at correcting 'visible signs of ageing'.
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Sorry, what? The range claims to "correct all visible signs of ageing to reveal a radiant youthful beauty," but angry customers have blasted the adverts.
Customers are calling for the French label to appoint a more age-appropriate model for such products and it's not difficult to see why. While Cara Delevinge is pretty much the epitome of youthful gorgeousness, she doesn't exactly fall within the age range of the audience for the products.
One Twitter user summed it up perfectly, writing: "Beautiful Cara is 25. I’m 51 and I’m your target audience for Capture. It’s a wrinkle cream. This is unfair to her and to me #thatsnotme."
A second person wrote: "Having a 25-year-old as the face of an anti-ageing line is ridiculous. Is it so much to ask that someone over 40 or even 30 be the face?" as a third person added: "As a 51-year-old I find the use of a 25-year-old model to be slightly insensitive. Are we hopeless after 26? I’ll have to re-evaluate Dior."
Fans have been commenting #thatsnotme on Dior's Instagram in response to the adverts.
It's not that we don't want to see Cara's amazing face, lord knows we live for those brows, but we agree there are plenty of equally beautiful, older, models that it would make tons more sense to have front the campaign.
Sort it out, Dior!