Dolce & Gabbana Unveil Their First Range Of Designer Hijabs and Abayas
Italian brand Dolce & Gabbana have just launched the imagery for their newest spring campaign and it's set to make history as their first attempt at a range of hijabs and abayas.
Putting a designer twist on the garments worn by some Muslim women and many across the world who want to dress more modestly, the D&G Abaya collection first previewed over on Style.com/Arabia over the weekend and features a range of lightweight headscarves and loose-fitting garments.
The pieces feature breathable summery fabrics like silky satins and georgette with plenty of lace detailing. Sticking mainly to a black and cream colour palette, they've given the designs an injection of the classic Dolce brand by incorporating a strong sense of pattern including delicate polka dots and a bold daisy print.
This marks a notable shift within the fashion industry, both in terms of high end and high street, with brands increasingly seeming to be starting to think of ways to appeal particularly to the Muslim market.
The move on Dolce & Gabbana's part isn't the first we've seen and actually follows H&M hiring Mariah Idrissi as their first hijab-wearing model last autumn, DKNY launching their Ramadan line and Uniqlo bringing in designer Hana Tajima to create a range of hijabs and loose-fitting dresses for its Singapore and Malaysian markets last summer.
While other brands are sure to follow suit, it's an interesting move and in particular is an interesting business move.
According to Fortune, Muslim women are deemed to be "the next untapped fashion market" with Thompson Reuters claiming the demographic is expected to spend a whopping $484 billion on shoes, accessories and clothing by 2019, and it sounds like D&G are keen to get ahead of that curve.
But what do you make of the collection? Let us know with a tweet to @MTVStyleIntl.
- By Linds Foley.